Campur Kode dalam Pidato Moderasi Beragama Cinta Laura dan Implikasi pada Pembelajaran Bahasa Indonesia SD
DOI:
https://doi.org/10.31004/basicedu.v10i3.12130Keywords:
campur kode, negosiasi identitas, persuasi, moderasi beragama, pidato publik, pembelajaran Bahasa Indonesia SDAbstract
Fenomena campur kode merupakan praktik kebahasaan yang lazim dalam masyarakat multibahasa dan memiliki fungsi sosial yang kompleks dalam wacana publik. Penelitian ini bertujuan menganalisis bentuk dan fungsi campur kode dalam pembukaan pidato Moderasi Beragama Cinta Laura dengan fokus pada strategi negosiasi identitas dan persuasi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis wacana sosiolinguistik. Data berupa tuturan campur kode bahasa Indonesia dan bahasa Inggris dikumpulkan melalui teknik simak dan catat, kemudian dianalisis berdasarkan tipologi Muysken serta fungsi sosialnya dalam wacana publik. Hasil penelitian menunjukkan campur kode muncul dalam bentuk kata, frasa, dan kalimat dengan dominasi insertion pada tingkat kata dan frasa, sedangkan alternation digunakan secara selektif pada tingkat kalimat untuk memperkuat efek retoris. Unsur bahasa Inggris berfungsi sebagai penanda intelektualitas, modernitas, dan kosmopolitanisme, sekaligus memperkuat legitimasi pesan dan daya persuasi pidato. Penelitian ini menegaskan bahwa campur kode tidak hanya merupakan fenomena linguistik, tetapi juga strategi ideologis dalam wacana publik digital. Kontribusi utama penelitian ini adalah menempatkan campur kode sebagai strategi retoris-ideologis dalam konstruksi identitas moderat, religius, dan kosmopolitan pada figur publik digital yang masih terbatas dikaji sebelumnya, serta implikasinya relevan bagi pembelajaran Bahasa Indonesia dalam penguatan literasi multikultural dan pemahaman fungsi bahasa secara kritis dan kontekstual.
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