Invention Retorika Pidato Maudy Ayunda pada Presidensi G20 untuk Pembelajaran Bahasa Indonesia SD
DOI:
https://doi.org/10.31004/basicedu.v10i3.12131Keywords:
invensi retorika, Maudy Ayunda, G20 Indonesia, diplomasi budaya, pembelajaran SDAbstract
Penelitian ini bertujuan menganalisis invention retorika dalam pidato Maudy Ayunda pada rangkaian Presidensi G20 Indonesia 2022 yang mengangkat isu pemberdayaan perempuan dan kesetaraan gender. Penelitian menggunakan pendekatan kualitatif deskriptif dengan metode analisis retorika yang berfokus pada aspek invention berdasarkan teori retorika klasik Aristoteles dan Cicero. Data penelitian berupa teks pidato Maudy Ayunda yang dianalisis melalui proses pengodean, kategorisasi invention, dan interpretasi retoris. Hasil penelitian menunjukkan bahwa invention dibangun melalui empat sumber argumentatif utama, yaitu simbol nasional Kartini sebagai sumber legitimasi moral, data dan laporan lembaga internasional sebagai legitimasi epistemik, agenda G20 dan W20 sebagai legitimasi institusional, serta gaya komunikasi inklusif sebagai strategi perluasan penerimaan audiens. Di antara keempat unsur tersebut, integrasi simbol nasional dan legitimasi global menjadi bentuk invention yang paling dominan dalam membangun daya persuasi pidato. Temuan ini menunjukkan bahwa invention tidak hanya berfungsi sebagai proses pemilihan argumen, tetapi juga sebagai mekanisme konstruksi identitas nasional dan legitimasi sosial dalam komunikasi publik global. Kebaruan penelitian terletak pada penjelasan mengenai transformasi konsep invention klasik menjadi strategi retoris yang menghubungkan identitas lokal, agenda global, dan diplomasi generasi muda di era globalisasi digital. Temuan ini berkontribusi pada pengembangan kajian retorika kontemporer, komunikasi publik, dan diplomasi budaya.
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